BRISTOL — The latest wireless communications devices are on the shelves at the Bristol Wireless Zone, where new owner Steve Nowak recently talked about upcoming promotions, new inventory and customer service.
Nowak, who took over the store at 1188 Farmington Ave. from previous owner Bryon Rankin last December, brings eight years of industry experience to the table. A former manager of six stores, he said he “missed being a part of it” and decided to return.
“I knew Bryon as a fellow franchisee, and the reason I decided to purchase a store from him is because of how well he treated his customers,” said Nowak. “I have a very similar outlook, in which doing right by our customers is central to what we do. We have recently undergone extensive training with team members to further develop service skills. We want to be an exceptional locally owned store, where after eight years you can still come back and see the same faces. It is my belief that if you do well by people, they will remember you and come back.”
Nowak said he plans to offer phone repair services beginning in February. New accessories will include smart watches, Samsung Note and Edge series phones and the Fitbit, a device which is worn on the wrist and monitors heart rate, the number of steps taken and calories burned.
“Tablets are our current hot-sellers,” he said. “A lot of businesses are starting to make use of them more and more for their transactions. The most popular model is probably the Samsung Galaxy Tab E. ”
In December, Nowak said he saw a 50 percent increase in business. This month, he said the number of sales were on track for a 30 percent increase.
“We have been very fortunate,” he said. “I think people recognize that Verizon has the best coverage and service. We will be as competitively priced as we can while still offering the best service we can provide.”
Nowak has also made an effort to give back to the community. Bristol Wireless Zone encourages local organizations to contact them about upcoming events and charities. They recently provided $120 gift certificates for a fundraiser at Plainville High School and 80 $20 gift cards for American Legion Post 2 in Bristol. They are also a drop-off point for Toys for Tots.
“We also want to cater to small businesses,” said Nowak. “If they need any help managing their wireless bills, we will evaluate them to make sure that they are taking advantage of the most cost-effective plans.”
Nowak said he will offer incentives to customers switching over from other providers. This includes up to $650 toward paying for early termination fees.
Bristol Wireless Zone is open from 9 a.m. to 8 p.m. Monday through Saturday and from 11 a.m. to 5 p.m. on Sunday.
For more information, visit wirelesszone.com/bristol, call 860-940-6569 or search WirelessZoneBristolCT on Facebook.
Brian M. Johnson can be reached at 860-973-1806 or email@example.com.